Guest Pre-Production Brief
Before we sit down, here’s everything you need to know.
You were hand-picked for this. Every guest on Open Residency is a deliberate choice; we don’t book to fill a calendar, we book because we believe your perspective is one our audience needs to hear.
Open Residency is a media platform for operators. Every episode is a case study; we go deep on how people actually built things. The real version, not some LinkedIn post.
This brief covers what we’re building together, what we need from you, and what shoot day looks like. Please read through it, and you or your team can reach out to Noah with any questions. Come ready to go deep.
— Mark
What You Get
We build a full content rollout around every episode. Here’s a real example.
Example Rollout Page
Robert Greene — Full Episode Rollout
Trailer, clips, carousel, photos, lead magnet — everything captioned and ready to post.
1
Trailer
Platform-ready with captions
16
Carousel Slides
Formatted and captioned
5
Short Form Clips
Individual captions per platform
26
Long Form Overlays
Branded graphics from your episode
150+
Professional Photos
High-resolution, yours to use
1
Lead Magnet
Custom playbook co-branded with you
You’ll receive a page like this before your episode drops — captioned, formatted, and ready to post. We handle the production. You just deploy it.
What We Need From You
Launch Day
The First Hour Matters Most
Post across every active channel
Use the assets from your rollout page
Tag @openresidency @markbrazil so we can amplify on both channels
Post-Launch
3 Posts Over The Following Week
Clips, quotes, or photos from your rollout page
The content is already produced, just need you to post it!
If some platforms aren’t your thing, tell us upfront
Shoot Day
Format
- •1–4 hour conversation (We are wide open here and respect your time.)
- •No scripts — topic areas sent in advance
- •We go past the surface
Setup
- •Camera, lighting, sound all handled
- •For your outfit, solid colors work best on camera (recommended, but be yourself)
- •Arrive 10–15 minutes early
What Lands
- •Revealing something new — a product, partnership, revenue milestone, raise, or anything you haven’t said publicly yet
- •Honest moments over highlight reels
- •Principles and frameworks backed by real case studies
- •Signature lists and rules (ex: “My 3 hiring rules”)
Before Shoot Day
Prepare you/team to post on launch day within the first hour
Flagged any platforms I won’t be posting on
Committed to 3 follow-up posts the week after launch
Reviewed the topic areas with material ready
Confirmed wardrobe and arrival time
Have Noah’s contact info for any questions
A Few More Things
Episode Release
We hold a high bar. Release decisions are based on conversation quality, audience fit, and distribution commitment. We’ve only held two episodes in the history of the show.
If there’s ever a concern, you’ll hear it directly from us. We treat every guest as a partner.
Content Usage
Everything we build is yours to use, organic or paid. Tag us on organic posts. No tag needed on paid. (Optimize for performance!)
One rule: do not share episode content with third-party brands for whitelisting without our consent. If a brand wants it, send them to us.
As always, feel free to reach out to Mark directly — mark@ikonick.com / 516.680.7765